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How to Group AI Traffic in Google Analytics 4 (GA4)

How to Group AI Traffic in Google Analytics 4 (GA4)

If you're looking to track and analyze how users from AI tools like ChatGPT, Gemini, or Perplexity are interacting with your website, setting up a custom channel group in Google Analytics 4 (GA4) is a great way to get started. First, open GA4 and go to the Admin panel...