Google Analytics 4 Enhanced Measurement helps website owners track user interactions automatically. The setup process is simple and takes five minutes. Users need to access their GA4 property, click on Data Streams, and select their website stream. In the stream...
How Do I Connect Shopify to Google Merchant Center Connecting Shopify to Google Merchant Center in 2025 requires specific steps for a successful setup. First, create a Google Merchant Center account and verify your store ownership. Log in to your Shopify admin panel...
![How to Fix “Invalid Value [GTIN]” Error in Google Merchant Center](https://trustedwebeservices.com/wp-content/uploads/2025/04/fix-invalid-value-gtin-error-in-gmc-1080x600.png)
The "Invalid Value [GTIN]" error in Google Merchant Center (GMC) arises when product listings include incorrect, fake, or missing Global Trade Item Numbers. Fixing GTIN errors is essential to ensure your products are approved and visible in Google Shopping. To fix...
Google Analytics 4 (GA4) is like the Swiss Army knife of data analytics—it's packed with tools, but only if you know how to use them effectively. One of the most powerful features of GA4 is the ability to create custom audiences. To create a custom audience in GA4, go...
If you're looking to track and analyze how users from AI tools like ChatGPT, Gemini, or Perplexity are interacting with your website, setting up a custom channel group in Google Analytics 4 (GA4) is a great way to get started. First, open GA4 and go to the Admin panel...
Google Analytics 4 lets you make custom channel groups to track your traffic sources better. To create a custom channel group in GA4, go to Admin > Data display > Create channel group. Name your group and set the rules for the traffic sources you want to track....
To view outbound clicks in Google Analytics 4, go to the Admin section by clicking the gear icon in the bottom-left corner. Select your data stream under ‘Data Streams’ and enable Enhanced Measurement. Outbound clicks will be tracked as a ‘click’ event under ‘Events.’...
Google Analytics 4 lets users filter out unwanted referral traffic through referral exclusion rules. Users can block spam referrals and internal traffic by accessing the Admin section, selecting Data Streams, and clicking Configure tag settings. In the configuration...
If you're diving into Google Analytics 4 (GA4) and trying to make sense of referral traffic sources, you're not alone. Many businesses are still adapting to GA4's new interface and features. To find referral traffic sources in GA4, go to Reports > Acquisition >...
Google Analytics 4 lets you identify new and returning users through audience segments. Users who visit your website for the first time are "new users," while those who come back are "returning users." To find these metrics, go to GA4's Reports section and click on...
