GOOGLE ADS · SEO · AI SEARCH VISIBILITY · MEARCHANT · CENTER
The spend is running.
The returns aren’t keeping up.
You’re managing Google Ads and SEO. Budgets are committed. But the numbers arriving each week don’t connect to the work going in — and nobody has given you a clear reason why.
✓ 20+ years in Google Ads and SEO ✓ Diagnosis before any work begins
✓ No lock-in to get started ✓ Every change explained before it’s made
🎯 Specialized Products
🧰 MRO Parts & Supplies
🚗 Auto Parts
🛍️ B2C/D2C Brands
📦Wholesale & Distribution
WHAT WE FIX
Google Ads and SEO — account by account
Each engagement starts with identifying what’s actually causing the gap between spend and return. We don’t begin with recommendations. We begin with what the account is telling us.
Google Ads
When campaigns are running but the economics aren’t holding up.
ROAS declining: feed quality, query matching, bid strategy, or conversion data — we isolate the cause before touching any settings.
SEO & AI Search Visibility
When organic traffic isn’t producing revenue — or isn’t showing up at all.
Outcome: publish articles that remove research overload, cut drafting time, answer high‑intent questions, and earn citations in AI answers.
WHO WE WORK WITH
ECOMMERCE BRANDS
Shopping spend is up. Margin is compressing.
01
LOCAL SERVICES
Leads are coming in. The right ones aren't.
Cost per lead looks acceptable in Ads. But the sales team says the quality has dropped, and the CRM numbers don’t match what the dashboard is showing.
01
02
03
04
SERVICES
Monthly management or a scoped fix
Each service is built around a specific account situation — scope, deliverables, and fit criteria on every service page so you can assess before reaching out.
MONTHLY
AI Search Visibility & Revenue SEO — eCommerce
Product and category pages structured to rank in Google and appear in AI-generated answers. Tracked against revenue pages, not keyword positions.
Google Ads — Lead Generation
CPL tracked against qualified leads, not raw form fills. Conversion actions tied to calls, booked appointments, and offline outcomes your business actually closes.
Meta Ads — Lead Generation
Audience structure, ad-to-landing alignment, and conversion tracking set up to measure lead quality — not volume figures that don’t hold up at the sales stage.
AI Search Visibility & Citations — Local
When someone asks Google AI, ChatGPT, or Perplexity for a local recommendation — your business needs consistent, citation-ready signals across the web.
Merchant Center Monitoring + Feed Updates
Feed quality, disapprovals, and policy warnings reviewed and product coverage or escalate to account-level suspension.
Meta Ads — eCommerce
Catalog campaigns and retargeting structured around repeat purchase value and margin — not click-through rate optimised into volume that doesn’t profit.
🛒
Google Ads — eCommerce (Shopping + PMax)
ROAS stability, product coverage, and feed health tracked monthly. Spend decisions tied to margin and conversion data — not engagement metrics.
📉
Microsoft / Bing Merchant Center
Catalog setup and ongoing monitoring across Microsoft’s shopping network — reaching buyers that Google Shopping doesn’t always reach.
$250 setup • $125 /mo
Not sure which service fits your situation? Send us what’s happening — ROAS falling, organic traffic not converting, leads off-quality, tracking inconsistent. We’ll reply with a clear recommendation and the first step.
MERCHANT CENTER
Shopping stopped — or was never clean
Misrepresentation flags, feed failures, and incorrect setup are the most common reasons Shopping underperforms silently. Scoped fixes, defined resolution path.
📉
Microsoft / Bing Merchant Center
Catalog setup and ongoing monitoring across Microsoft’s shopping network — reaching buyers that Google Shopping doesn’t always reach.
$250 setup • $125 /mo
Merchant Center Setup
New account or starting over. Configured so feed validation passes, approvals are clean, and Shopping campaigns can go live without preventable errors..
$350setup • $125 /mo
PMax + Shopping Feed Sprint
Feed titles, attributes, and product grouping restructured so PMax has accurate signals — and Shopping stops matching products to queries they can’t convert on.
$450one time
ONE TIME FIXES
One problem. Resolved and documented.
No retainer needed. Each fix has a defined scope — you receive a record of what was changed and why, so the fix is understood, not just applied.
GA4 + Ads Tracking Fix — eCommerce
Purchase events missing, duplicated, or attributed incorrectly. Corrected in GA4 and Google Ads so Smart Bidding trains on what actually happened.
Landing Page—Local Lead Gen
Ad traffic landing on a page not built to convert qualified local searches. Available as a DIY template or a done-for-you build with copy and structure included.
$150DIY • $390 Done
Wix SEO Fix
Wix imposes specific indexing constraints. What can be fixed is fixed. What the platform limits is documented — so you have a stable baseline and know what to watch.
Conversion Tracking Fix — Lead Gen
Forms, calls, and offline conversions untangled. When campaigns are optimising against incomplete signals, CPL figures look different from what the CRM shows.
WordPress SEO Fix
Crawl coverage, indexing, page speed, and internal linking assessed and corrected. Prioritised by impact — you know what changed and what to keep an eye on.
Google Ads Suspension Recovery
Account suspended with limited explanation. Specific policy triggers identified, each resolved, account returned to a stable state before campaigns restart.
Shopify SEO Fix
Shopify’s default structure generates duplicate content, thin collection pages, and canonicalisation problems that reduce rankings without surfacing as obvious errors.
WHAT CLINTS SAY
From the people running the accounts
“We had a 40% drop in ROAS over six weeks. Three different people looked at the account — nobody spotted that GA4 and Ads were reporting different conversion numbers. It was a tag firing issue that had been there for two months. Fixed in a day, ROAS recovered within three weeks.”
“Our leads looked fine on paper — volume was there, CPL was in range. But the sales team kept saying quality was wrong. The form was counting two events per submission. Fixing the tracking halved our conversion count but our actual close rate doubled. We were optimising against bad data.”
“Our Shopify SEO had been flat for 18 months. We assumed it was competition. Turned out half our collection pages were de-indexed due to canonicalisation problems introduced by a theme update nine months prior. Nobody had flagged it.”
TRUSTED BY TEAMS AT
CONTACTS
Send us your situation
Describe what’s happening — what you’re seeing in the account, what changed, what you’ve already tried. We reply within one business day from the specialist handling the work.
What’s happening in your account?
What’s not working? ROAS dropped, CPL too high, wasted spend, wrong search matches, not showing in AI results, revenue not tracking — tell us what you’re seeing.
What you’ll receive
A direct reply from the specialist doing the work — not a form acknowledgement, not a call booking link.
AI search citations: ChatGPT, Perplexity, and Google AI Overviews pull from structured, authoritative sources. We build content that gets cited, not just crawled.
Technical suppression: crawl gaps, indexing issues, and Core Web Vitals affecting both ranking and ad landing page quality scores.
Include: what changed before it started (feed update, campaign restructure, budget change), what you’ve already checked, and any warnings in Ads, Merchant Center, or Search Console. Local service business? Add your service area and what a qualified customer looks like for you.
FAQ
Frequently asked questions
Is there a contract?
No. All ongoing services are month to month. You can stop at any time without notice penalties or exit fees. The only commitment is the current month.
How quickly do you reply to an inquiry?
Within one business day. You’ll receive a direct reply from the specialist handling the work — not an automated acknowledgement or a calendar link.
Is there a minimum spend or business size?
No minimum. We work with growing businesses at different stages — from accounts spending a few hundred a month to established operations with complex multi-campaign structures.
How is this priced compared to an agency?
Our pricing reflects focused specialist work without the overhead of account managers, junior staff, and reporting layers. You pay for the work itself, not the structure around it.
Do you work on accounts you didn't set up?
Do you work with clients globally?
Yes. We work with eCommerce businesses and local service companies across the UK, US, Canada, Australia, and beyond. The platforms we work on — Google Ads, Meta, Merchant Center — are global.
What access do you need to get started?
Read-only access to the relevant accounts — Google Ads, GA4, Merchant Center, or Search Console depending on what we’re looking at. Edit access is only requested when work is confirmed and scoped.
What if I'm not sure which service I need?
Describe what’s happening and we’ll identify it. Most inquiries start with a symptom — ROAS dropped, leads off-quality, tracking inconsistent — not a service name. That’s fine. We’ll tell you what it is.
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