Technical SEO Audit Services: Clear Answers on What You’ll Get (and What It Costs)
Our audits reflect current Google ranking factors including updated Core Web Vitals standards, AI Overview optimization considerations, and mobile-first indexing requirements.
When you’re looking for a technical SEO audit, most agencies make it frustratingly difficult to understand what you’re actually buying. Vague promises like “comprehensive analysis” and “detailed recommendations” don’t tell you much—especially when pricing is hidden behind “request a quote” forms.
We take a different approach. Below, you’ll find straightforward information about what professional technical SEO audits include, what they typically cost, and how to work with your development team to turn findings into results.
✅ Transparent Pricing
✅ Developer-ready Deliverables
✅ Prioritized Action Plans
What’s Actually in a Professional Technical SEO Audit?
A thorough technical audit goes well beyond running automated tools and handing you a report. Here’s what you should expect from any quality provider:
Core Components Every Audit Should Cover
1. Crawlability & Indexation Analysis
We verify Google can properly access and index your important pages. This includes reviewing robots.txt files, XML sitemaps, noindex tags, and canonical tag implementation. You’d be surprised how often valuable pages are accidentally blocked from search engines—sometimes costing businesses thousands in lost visibility.
2. Site Architecture Review
We map how your internal linking connects pages together, ensuring your most valuable content receives appropriate authority. Poor site structure often creates “orphan pages” that search engines struggle to discover, leaving potential traffic on the table.
3. Core Web Vitals Assessment (Current Standards)
We measure loading performance (Largest Contentful Paint), interactivity (Interaction to Next Paint), and visual stability (Cumulative Layout Shift) using actual user data from Google Search Console. These performance metrics have become increasingly important for rankings over the past few years.
4. Mobile-First Indexing Compliance
Since Google primarily uses your mobile site for indexing and ranking, we audit mobile usability, viewport configuration, touch target sizing, and mobile-specific rendering issues.
5. Structured Data Validation
We check your schema markup (Product, FAQ, HowTo schemas, etc.) for implementation errors that might prevent rich results from appearing in search.
6. JavaScript Rendering Assessment
For sites built with React, Vue, Angular, or similar frameworks, we test whether search engines can actually see your dynamically generated content. Many modern websites have significant visibility issues due to how they handle JavaScript.
What’s Typically Separate (Worth Discussing Upfront)
Most providers separate these into different service offerings:
- Content quality and optimization
- Backlink profile analysis
- Keyword research and targeting strategy
- Implementation support (the actual work of fixing identified issues)
Important consideration: An audit identifies problems but doesn’t fix them automatically. Most businesses should budget additional resources for implementation—usually through their development team or a technical partner. We’ll discuss realistic costs below.
Technical SEO Audit Pricing: What to Expect in 2025
Here’s what professional audits typically cost, based on current market conditions:
| Site Type | Typical Page Count | Market Range | Expected Timeline | What’s Usually Included |
| Small Business | Under 100 | $500 – $1,500 | 1-2 weeks | Crawl analysis, priority issues list |
| Mid-Size Site | 100-500 | $1,500 – $5,000 | 2-4 weeks | Manual review, prioritized roadmap |
| Large Site | 500-5,000 | $5,000 – $15,000 | 4-6 weeks | Deep analysis, developer specifications |
| Enterprise | 5,000+ | $15,000 – $75,000+ | 6-12 weeks | Multi-site support, ongoing monitoring |
Our Specialized Pricing
We focus on two specific business types where we have deep expertise:
Local Business SEO Audit: $300-$500
Designed for service businesses and local retailers. Covers Google Business Profile optimization, local schema implementation, citation consistency, and mobile usability for local search.
E-commerce SEO Audit: $500-$1,000
Built for online stores. Includes product page analysis, category structure review, faceted navigation audit, mobile commerce optimization, and platform-specific recommendations (Shopify, WooCommerce, Magento).
Enterprise/SaaS: Custom pricing (starting at $1,500)
For complex platforms with 1,000+ pages, JavaScript-heavy sites, multi-site operations, or international SEO requirements.
Understanding Total Implementation Costs
Here’s something most providers won’t tell you upfront: implementation is where most of the investment happens.
A $750 e-commerce audit might identify 50 technical issues. Addressing them typically requires:
- Developer time: 40-80 hours at $50-150/hour ($2,000-$12,000)
- Platform-specific tools or plugins
- Ongoing monitoring subscriptions ($50-$200/month)
Realistic total investment example:
Audit: $750 | Your development team’s time: $4,000-$8,000 | Six months of monitoring: $600 | Total: $5,250-$9,250
We share these numbers because transparency matters. The positive side? When you work with your own development team using our detailed roadmap, you control implementation timing and costs.
What makes our approach different: We provide specifications detailed enough that your developers can implement efficiently, minimizing the time (and money) needed to execute.
⚠️ Warning Signs When Shopping for Audits
- Extremely cheap audits (under $200 for large sites) are usually just automated tool exports with minimal analysis
- Very fast turnaround promises (2-3 days for complex sites) likely mean limited manual review
- Providers who won’t share sample reports before purchase may be hiding quality issues
- Vague deliverables without clear specifications make implementation difficult and expensive
How We Deliver Value: Manual Analysis + Implementation Priority
Many providers run automated tools, export the data, and hand you a spreadsheet. Our process includes manual expertise at every stage:
Week 1: Foundation Data Collection
We use industry-standard tools—Screaming Frog, Google Search Console, and PageSpeed Insights—to gather baseline technical data. For e-commerce audits, we add deeper crawl analysis to understand product catalog structure.
Week 2: Manual Review of Your Most Important Pages
Beyond automated data, we manually inspect your top landing pages (10-20 depending on your audit package), testing:
- How JavaScript renders for search engines (using Google’s Mobile-Friendly Test)
- Whether structured data validates correctly (via Google’s Rich Results Test)
- Mobile user experience on actual devices
- Technical barriers that might impact conversions
This manual review often uncovers issues that automated tools miss entirely—particularly around user experience and business-critical pages.
Week 3: Prioritization + Developer-Ready Deliverable
Instead of overwhelming your team with hundreds of findings, we organize everything by priority:
- Impact assessment for each issue (how many visitors or sales are affected?)
- Implementation complexity rating (quick fixes vs. complex development)
- Business value consideration (which fixes drive meaningful results?)
- Resource requirements (what needs developer time vs. CMS configuration)
Every audit includes developer-ready specifications with exact code examples, before/after comparisons, and clear implementation steps.
Why this matters: Your development team can execute fixes immediately without guessing what you meant or spending hours researching solutions.
What Separates Quality Audits from Basic Reports
The Manual Review Test
Here’s a simple question to ask any audit provider: “Will you manually review my most important pages, or rely entirely on automated tools?”
Their answer tells you a lot about what you’re actually getting.
Why this distinction matters: Automated tools flag technical issues but lack business context. Screaming Frog might identify 200 404 errors, but can’t tell you which actually matter to your business. Human expertise provides that context.
Comparing Audit Depth
| What You’re Evaluating | Basic Report | Comprehensive Audit |
| Automated crawl analysis | Included | Included |
| Manual page inspection | Not included | Top 20-30 pages reviewed |
| JavaScript rendering verification | Not included | Critical for modern sites |
| Platform-specific recommendations | Generic advice | Tailored to your CMS |
| Business-impact prioritization | Just an issue list | Ranked by potential value |
| Implementation timeline | Not provided | Week-by-week roadmap |
Quality Deliverable Checklist
A professional audit report should include:
Executive summary that non-technical stakeholders can understand
Clear prioritization so you know what to tackle first
Visual evidence (screenshots proving each issue exists)
Code examples showing exactly what needs to change
Competitive context (how your technical foundation compares to top-ranking competitors)
Impact estimates for major fixes (“Resolving this could improve crawl efficiency by 30%”)
If several of these elements are missing, you may be paying for an incomplete analysis.
Who This Service Works Best For
You’ll Benefit Most from Our Audits If:
- You work with an in-house development team or technical partner
- You run a local service business working to improve Google Maps visibility
- You operate an e-commerce store on Shopify, WooCommerce, Magento, or similar platforms
- You’ve experienced significant traffic decline (20% or more) recently
- You’re planning a platform migration or website redesign
- Your developers need clear technical specifications rather than vague suggestions
- You’re dealing with product pagination, faceted navigation, or duplicate content challenges
When DIY Approaches Make More Sense
- Your site has fewer than 20 pages
- You have strong technical SEO knowledge already
- Your budget is under $300
- You only need a basic health check rather than comprehensive analysis
Useful DIY tools: Screaming Frog SEO Spider ($259/year), Google Search Console (free), PageSpeed Insights (free)
A Real Example: E-commerce Site Recovery
Background: Shopify Store with 487 Products
What Was Happening:
- Traffic had dropped 40% over six months
- Google Search Console showed 2,300 crawl errors
- Mobile PageSpeed score was stuck at 28/100
- The team knew something was wrong but couldn’t pinpoint what
What Our Audit Revealed:
- 1,200 product pages had no internal links (making them nearly invisible to search engines)
- 87% of product images weren’t compressed (dramatically slowing page load)
- Product variants were creating duplicate content issues
- Collection pages were accidentally blocked from crawling
How the Client’s Development Team Used Our Roadmap:
- Weeks 1-2: Corrected robots.txt to allow proper collection page crawling
- Weeks 3-4: Implemented image compression and lazy loading through Shopify apps
- Weeks 5-8: Rebuilt internal linking structure using custom liquid code
Results After 90 Days:
- Crawl errors dropped from 2,300 to 43
- Mobile PageSpeed improved from 28 to 78
- Organic traffic recovered by 62%
- Indexed pages increased by 340%
Total Investment:
Audit: $800 | Development team implementation: approximately 80 hours | ROI: 4.3x within six months
This example illustrates why we partner with development teams rather than replacing them. We identified the technical issues holding the site back. Their execution of our prioritized roadmap drove the actual results.
Questions to Ask Any Technical SEO Audit Provider
Protect your investment by asking these questions before committing:
- “Can I see a sample audit report?” This shows you exactly what you’re buying
- “What tools do you use for analysis?” Look for multiple tools beyond just Screaming Frog
- “Do you manually review important pages?” Automation alone misses critical context
- “Will you provide a prioritized implementation roadmap?” Not just a list of problems
- “What’s included in the audit versus implementation?” Clarify scope from the start
- “How do you handle JavaScript rendering issues?” Essential for modern websites
- “Can you explain findings to both marketing and development teams?” You need clear communication to both audiences
- “Do you provide platform-specific recommendations?” Shopify, WordPress, and Magento each have unique considerations
- “Will you do a handoff call with our developers?” Direct technical communication can save implementation time
- “What does success look like 90 days after implementation?” They should have concrete expectations
Things That Should Give You Pause
When comparing providers, be cautious if you notice:
- Delivery promises of under 5 days for large, complex sites (thorough work takes time)
- No opportunity to speak with someone before purchasing (fully automated services lack expertise)
- Pricing that seems unrealistically low (under $200 for 1,000+ pages)
- Reluctance to share examples of past work
- Reports that are mostly screenshots with minimal strategic guidance
Our Technical SEO Audit Process
What’s Included in Every Audit
Technical Foundation Analysis
- Crawl efficiency review (robots.txt, XML sitemaps, crawl budget utilization)
- Indexation assessment (Google Search Console coverage report analysis)
- Canonical tag implementation and duplicate content detection
- Site architecture and internal linking evaluation
Performance & Core Web Vitals
- Real user monitoring data from Google Search Console
- Page speed optimization opportunities
- Mobile-first compliance verification
- Server response time analysis
Structured Data & Rich Results
- Schema markup validation across your site
- Rich result eligibility assessment
- Open Graph and Twitter Card implementation review
JavaScript & Modern Framework Assessment
- Client-side versus server-side rendering evaluation
- Dynamic content indexability verification
- Lazy-loading implementation review
Developer-Ready Implementation Roadmap
- Priority matrix showing impact versus implementation effort
- Week-by-week suggested fix schedule
- Detailed technical specifications for your development team
- Projected impact for major optimizations
Optional Add-Ons
- Developer handoff session: $150 for a focused 1-hour technical call with your development team to explain implementation requirements
- Post-audit monitoring: $250/month to track fix effectiveness over three months
- Priority delivery: Rush 5-day audit available for +$200
What Client Says
Testimonial
Next Steps: Getting Your Technical SEO Audit
Option 1: Free 15-Minute Technical Health Assessment
We’ll review your Google Search Console data together and provide an honest assessment of whether a full audit makes sense for your situation. No obligation or pressure.
Option 2: Request a Sample Report
See exactly what our audit deliverables look like before committing. We’ll send an anonymized sample from a business similar to yours.
Option 3: Get a Custom Quote
Share details about your website and business, and we’ll provide a tailored proposal within 24 hours.
Common Questions About Technical SEO Audits
How long does a technical SEO audit typically take?
Can I perform a technical SEO audit myself?
What kind of return can I expect from a technical SEO audit?
Based on industry data and our client outcomes, businesses typically see $4-7 in value for every $1 spent on audit plus implementation. The typical timeline to see meaningful results is 6-12 months. Our e-commerce clients average 62% traffic recovery within 90 days of implementing priority fixes.
How often should I get a technical SEO audit?
For most stable sites, annual audits make sense. If you’re in a highly competitive industry with frequent changes, quarterly reviews may be valuable. You should also get an immediate audit after significant traffic drops, platform migrations, major site redesigns, or notable Google algorithm updates.
What if the audit identifies hundreds of issues?
Quality audit providers prioritize findings by business impact. You’ll typically address the top 20-30 critical issues first—these usually represent about 80% of potential improvement. Not every finding requires immediate attention, and we help you focus resources where they matter most.
Do you only provide audits, or do you also fix the issues?
What Makes Technical SEO Audits Valuable
A technical SEO audit creates value when three things happen:
- It identifies issues that automated tools miss or misinterpret
- It prioritizes fixes based on actual business impact
- Someone actually implements the recommendations
Over the past five years working with hundreds of websites, we’ve noticed a clear pattern. Businesses that succeed follow a straightforward approach: audit thoroughly → prioritize strategically → implement systematically → measure results → refine continually.
The ones that don’t see results buy an audit, save it in their downloads folder, and wonder why nothing improved.
Ready to understand what’s holding your website back?
Get a Free Technical SEO Audit
Note: Our expected response time (within 8 hours). Your data is secure. We’ll only use it to contact you about your consultation and services.
View our Privacy Policy