What’s Included in Your Google Ads Campaign Audit

Our comprehensive Google Ads audit examines every element of your account to identify waste, inefficiencies, and missed opportunities.

1. Wasted Spend Analysis

We analyze your last 90 days of campaign data to identify:

• Search terms draining budget with zero conversions
• Negative keyword gaps costing you money
• Geographic and device targeting waste
• Network settings issues (Search Partners, Display
• Network)
• Ad scheduling inefficiencies

2. Quality Score Audit

We review every active keyword’s Quality Score to show:

• Why your cost-per-click is higher than competitors
• Keywords with scores below 5 that hurt account performance
• Specific recommendations to improve scores by 2-3 points
• Estimated cost savings from Quality Score improvements

Impact: Improving Quality Score from 5 to 8 typically reduces CPC by 30-40%

3. Campaign Structure Review

We evaluate account organization including:

• Campaign and ad group structure efficiency
• Match type distribution and keyword bloat analysis
• Budget allocation across campaigns
• Settings optimized for Google’s revenue vs. your ROI

Deliverable: Restructuring blueprint with implementation steps

4. Conversion Tracking Verification

We verify tracking accuracy (30% of accounts have tracking issues):

• All conversion actions properly configured
• Attribution window settings
• Tracking code implementation review
• Data discrepancies between Google Ads and backend systems

Importance: Broken tracking means optimizing based on false data

5. Click Fraud Assessment

We analyze traffic patterns for fraud indicators:

• Suspicious IP addresses and unusual click patterns
• Geographic anomalies in click data
• Bot traffic identification
• Estimated fraud percentage of total spend

Industry data: Click fraud affects 20-30% of budgets in competitive industries

6. Competitor Benchmark Analysis

We review your Auction Insights data to reveal:

• Your real Google Ads competitors
• Impression share compared to competitors
• Average position relative to competitors
• Opportunities to gain market share

Deliverable: Competitive positioning analysis

7. Landing Page Performance Review

We evaluate post-click user experience:

• Page load speed (under 3 seconds is optimal)
• Mobile responsiveness
• Message match between ads and landing pages
• Conversion rate optimization opportunities

Average impact: Landing page improvements increase conversion rates by 20-50%

8. Bid Strategy Evaluation

We assess your current bidding approach:

• Whether you’re using the right strategy for your goals
• If you have sufficient conversion data for Smart
• Bidding
• Budget efficiency analysis
• Recommendations for optimal bidding

Common finding: Wrong bidding strategies waste 15-25% of budget

9. Custom 30-Day Action Plan

We prioritize all fixes into a clear implementation roadmap:

Week 1-2 (Quick Wins): Settings changes, negative keywords, pause waste
Expected impact: 15-25% improvement

Week 3-4 (Structural Fixes): Campaign restructuring, Quality Score improvements
Expected impact: Additional 10-15% improvement

Month 2-3 (Advanced Optimization): Bid strategy changes, testing priorities
Expected impact: Additional 10-20% improvement

Total expected improvement: 30-50% reduction in wasted spend within 90 days