To view outbound clicks in Google Analytics 4, go to the Admin section by clicking the gear icon in the bottom-left corner. Select your data stream under ‘Data Streams’ and enable Enhanced Measurement. Outbound clicks will be tracked as a ‘click’ event under ‘Events.’...
Google Analytics 4 lets users filter out unwanted referral traffic through referral exclusion rules. Users can block spam referrals and internal traffic by accessing the Admin section, selecting Data Streams, and clicking Configure tag settings. In the configuration...
If you're diving into Google Analytics 4 (GA4) and trying to make sense of referral traffic sources, you're not alone. Many businesses are still adapting to GA4's new interface and features. To find referral traffic sources in GA4, go to Reports > Acquisition >...
Google Analytics 4 lets you identify new and returning users through audience segments. Users who visit your website for the first time are "new users," while those who come back are "returning users." To find these metrics, go to GA4's Reports section and click on...
Google Analytics 4 shows traffic sources for specific pages through the "Pages and screens" report. Open GA4 and click "Reports > Engagement > Pages and screens." Select your desired page from the list. Click the "Add comparison" button and choose "Session...
A Step-by-Step Guide to Find Conversion rate in GA4 Google Analytics 4 (GA4) lets users find conversion rates through simple steps. First, log into your GA4 account and select your property. Click on Reports > Engagement > Conversions in the left menu. The...
Find Average Order Value in Google Analytics 4 (6-Step Guide) Tracking your Average Order Value (AOV) is essential for understanding the purchasing behavior of your customers and optimizing your business strategy. Requires a strategic six-step approach: First, log...
The Google Merchant Center is an essential platform for businesses to advertise their products on Google Shopping. However, merchants must closely follow Google's guidelines to avoid account suspensions due to misrepresentation. This article will explain what...
A Step-by-Step Guide to Find Exit Pages in Google Analytics 4 Using Exploration Report To find exit pages in Google Analytics 4 (GA4), use the Exploration Report feature. Open your GA4 property and click on Explore in the left menu. Create a new Free Form exploration...
A Step-by-Step Guide to Track UTM Parameters in Google Analytics 4 (GA4) UTM parameters in Google Analytics 4 help marketers track traffic sources and campaign performance. This guide explains how to monitor UTM parameters in GA4. First, access your GA4 property and...