How to Create Custom Audiences in Google Analytics 4 (GA4)

How to Create Custom Audiences in Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is like the Swiss Army knife of data analytics—it’s packed with tools, but only if you know how to use them effectively. One of the most powerful features of GA4 is the ability to create custom audiences. To create a custom audience in...
How to Group AI Traffic in Google Analytics 4 (GA4)

How to Group AI Traffic in Google Analytics 4 (GA4)

If you’re looking to track and analyze how users from AI tools like ChatGPT, Gemini, or Perplexity are interacting with your website, setting up a custom channel group in Google Analytics 4 (GA4) is a great way to get started. First, open GA4 and go to the Admin...