LEAD TRACKING

Google Ads Conversion Tracking Fix

Reliable Lead Tracking in Google Ads.

Missing or duplicated conversions makes optimization unreliable. Work verifies form submissions and key actions so Google Ads records real leads, once, with clean signals.

See Pricing — $175

What’s Included

✓ Form leads + key actions ✓ Duplicates removed ✓ Typical turnaround: 1–2 business days

ads.google.com • conversions

Before

Tracking signals

⚠ inconsistent

Daily conversions swing because events are missing or double-counted.

Conversions

Spikes + gaps

Cost / lead

Unstable CPL

What owners see

Leads come in, but Ads shows 0 conversions — or counts too many.

🚫

Missing conversions
Form submit never fires.

🔁

Duplicates
Thank‑you + button click both fire.

🧩

Tag conflicts
Plugins and GTM overlap.

Impact

Bidding optimizes for noise. CPL rises and lead quality drops.

After

Verification

✓ clean

Conversion

✓

Fires once

Primary

✓

Set

Duplicates

0

Removed

Test

✓

Proof

✓Correct conversion action

✓Test lead proof captured

✓Primary conversion set

✓Live Ads dashboard Included

Bad signals

Clean signals

🎯 WHO IT’S FOR ›

📉 Ads spend with 0 conversions🔁 Conversions counted twice📞 Leads happening off-site🧩 GTM + plugin overlap👥 Burned by DIY/freelancers

WHY TRACKING BREAK

Lead Gen Conversion Tracking Errors That Waste Budget

Tracking breaks when tags overlap, thank‑you pages are inconsistent, forms submit without a trackable event, or conversion actions are set incorrectly in Ads.

🚫

Form submission conversion not firing

Leads submit, but Ads does not record a conversion.

🔗

Primary conversion set incorrectly

Calls happen, but conversions are not recorded in Ads.

🔁

Duplicate conversions firing

Button click and thank‑you page both count the same lead.

📞

Phone call leads not tracked

Calls happen, but conversions are not recorded in Ads.

🧩

Tag overlap from GTM + plugins

Plugins, GTM, and Ads tags overlap and fire multiple events.

🧪

No test lead verification

No test lead confirms one clean conversion path.

WHAT’S INCLUDE

Google Ads Conversion Setup and Verification

Work focuses on one primary lead action and removes duplicate tracking so bidding can learn from clean signals.

🔎

Audit of Ads conversions + tags

Review Ads conversion actions, tags, and GTM configuration.

🎯

Set correct Primary conversion in Ads

Set the correct Primary conversion for bidding.

✅

Primary lead conversion event setup

Set up or repair the main form/call conversion action.

🧪

Test lead submission proof

Submit a test lead and verify one clean conversion in Ads.

🧹

Duplicate conversion cleanup

Remove double counting and overlapping tag triggers

📊

Google Ads performance dashboard setup

Live view of spend, conversions, CPL, and trends by campaign/ad group.

Live Reporting Dashboard (Included)

Live view for owners and managers to verify spend, conversions, CPL, and campaign trends without digging through Ads screens.

✓ Spend + CPL trends over time

✓ Search terms quick review view

✓ Conversions by campaign and keyword theme

✓ Device + geo performance split

✓ Checkout clarity checks to reduce “surprise fees” or ambiguity signals.

✓ Tracking health conversion consistency

🔗

Access → audit → fixes applied → test lead proof captured → dashboard delivered.

PRICING

Google Ads Lead Tracking Fix — $175

One primary lead conversion recorded once, set as Primary in Ads, verified with a test submission.

LEAD GEN TRACKING FIX

$175

one‑time

✓ Typical turnaround: 1–2 business days ✓ Duplicate cleanup included

✓ Live Ads dashboard included

WHAT YOU GET

✓ Conversion map (what counts, where it fires, and what triggers it)

✓ Primary conversion set so Ads optimizes for the real lead action

✓ Duplicate removal so the same lead is not counted twice

✓ Test proof showing one valid lead conversion in Ads

✓ Live Ads dashboard (spend, conversions, CPL, trends)

Excludes: CRM attribution, offline conversions, advanced call tracking platforms, and multi-location routing setups.

Start Fix Tracking

Tracking accuracy improves bidding signals. Lead volume depends on budget, offer, and campaign structure.

Note: No service can guarantee CPL or lead quantity.

FAQ

Questions Asking

Direct answers, no jargon.

Does work include GA4?

Yes. GA4 event checks are Included when GA4 is part of the conversion flow.

What access is required?

Access to Google Ads and tag manager (if used). Website/CMS access may be required depending on how forms are built.

Can work be platform-specific?

Yes. WordPress, Webflow, Wix, Squarespace, and custom stacks are supported.

Does work include call tracking?

Basic call conversion setup in Google Ads can be configured if calls are routed through the website or Ads call assets. Advanced platforms are excluded.

Does work include multiple forms?

Work focuses on one primary lead action. Additional forms can be handled separately.

Can tracking be monitored monthly?

Yes. Ongoing monitoring is available as a separate monthly plan.

Make Lead Tracking Reliable

Fix tracking first so Google Ads can optimize on real leads.

Start - $175