Your Google Ads campaigns generate leads, but quality remains inconsistent. Some leads turn into paying customers while others waste your sales team's time with tire-kicker inquiries, unqualified budgets, or requests outside your service area. Lead generation through...
Your Google Ads campaigns generate clicks and burn budget, but conversions remain frustratingly low. You've tried the standard playbook - negative keywords, ad testing, landing page tweaks - yet performance stays stagnant. Most advice online reflects Google Ads from...
Google Ads has quietly begun rolling out support for video assets from Google Merchant Center within Performance Max (PMax) campaigns, giving eCommerce advertisers greater creative control without a formal standalone announcement. Rather than a headline launch, the...
Your eCommerce store generates sales, but Google Ads performance feels unpredictable. Some products deliver 400-600% ROAS while others barely break even. Budget flows to campaigns that consume spend quickly rather than campaigns that drive profitable revenue. Google...
Google Ads costs between $0.11 and $137 per click depending on your industry, with most businesses spending $1,000 to $10,000 monthly. The average cost per click across all industries is $4.51 in 2025, according to WebFX analysis of over 10,000 commercial keywords....
The Christmas shopping season represents the most critical revenue period for online businesses, with holiday retail sales reaching unprecedented heights year after year. Google Ads becomes an essential battleground during this time, as consumer search behavior shifts...
Wasted ad spend in Google Ads isn't just a minor inconvenience - it's a profit killer that's draining marketing budgets at an alarming rate. According to research from 2024, approximately 76% of ad budgets are wasted on irrelevant search terms (source), while click...
A successful Google Shopping campaign transcends simple keyword bidding. It is a nuanced digital strategy that must constantly evolve based on your competitors' actions. For e-commerce businesses operating in a competitive landscape like the US, a Google Shopping...
A Google Ads suspension stops your revenue immediately. Your campaigns go dark, your traffic disappears, and your business loses money every day the account remains suspended. When you submit a Google Ads suspension appeal and receive a rejection, the frustration...
Quick Summary A suspended Google Ads or Merchant Center account can be reinstated by identifying the root policy violation, fixing on-site and feed inconsistencies, and submitting a policy-based appeal supported by clear documentation. Trusted Web Eservices helps...