Google has announced a major update to its Google Ads Misrepresentation Policy, effective October 28, 2025. This change directly affects how businesses advertise pricing, free trials, and offers in both Google Ads and Google Merchant Center (GMC).
If you run Shopping Ads or advertise products online through GMC, this update is critical. Non-compliance may result in warnings, ad disapprovals, or even account suspensions.
What’s Changing in Google’s Ads Misrepresentation & Pricing Policy (October 2025)
The policy update is designed to stop dishonest pricing practices and ensure that shoppers always see clear, accurate costs upfront. Key violations include:
- Bait-and-switch tactics: Advertising at a low price but charging more at checkout.
- Price exploitation: Overcharging vulnerable customers or exploiting urgent needs.
- Misleading free apps: Advertising an app as free when payment is required to install.
- Hidden trial charges: Offering a free trial without disclosing automatic billing afterward.
In short: If your pricing, promotions, or advertising practices are not transparent, your account could be flagged.
Enforcement Timeline and Key Dates for Google Merchant Center’s Misrepresentation Policy Update Coming in October 2025
| Date | Action |
| 28 October 2025 | Policy enforcement begins |
| 28 Oct – Late Nov 2025 | Full enforcement ramps up over four weeks |
| Ongoing | Violations lead to warnings and potential suspension |
Why Google Merchant Center Accounts Must Act Now
Google confirmed that strict enforcement will begin on October 28, 2025, with warnings sent before suspensions. Businesses with even minor compliance gaps in their Merchant Center accounts may face:
- Product listing disapprovals
- Reduced ad visibility across Shopping Ads
- Formal account warnings
- Complete Merchant Center suspension
For companies that rely on Google Ads to advertise and drive eCommerce sales, this could mean a sudden and costly loss of traffic and revenue.
How to Protect Your Merchant Center Account from Suspension
The most reliable step is to audit your Merchant Center account before October 2025. A full audit ensures compliance with both Google Ads policies and Google Shopping requirements, including:
- Clear pricing transparency across all products
- Accurate representation of discounts, offers, and free trials
- Proper disclosure of return and refund policies
- Alignment with Google’s advertising and Merchant Center rules
Professional Help: Google Merchant Center Suspension Audit Services
At Trusted Web Eservices, we specialize in helping businesses fix, recover, and prevent Google Merchant Center suspensions. Our experts work with merchants across the USA, Canada, UK, Australia, Europe, and the Middle East, ensuring accounts stay compliant and ads remain live.
If you’re uncertain about your account’s readiness, request a Google Merchant Center Suspension Audit today. A proactive review can safeguard your ads and sales.
Summary
The October 2025 Google Ads Misrepresentation Policy update is more than a minor change—it’s a shift toward advertising transparency and fair pricing. Preparing your account now helps avoid suspension, protects ad visibility, and secures long-term growth.
Act early. Contact Trusted Web Eservices today for a Google Merchant Center compliance audit and keep your ads running smoothly before the update goes live.
FAQs About the October 2025 Google Ads Misrepresentation Policy Update
What is the new Google Ads Misrepresentation Policy update?
The update requires advertisers to clearly disclose all costs, payment terms, and trial conditions. From October 28, 2025, misleading pricing will trigger warnings or suspensions.
What happens if I don’t comply with the new pricing policy?
Google will first issue a warning. Continued violations can lead to ad disapprovals and eventual Merchant Center account suspension.
How do I know if my ads are compliant?
Review your product pricing, free trial terms, and promotional offers. If anything seems unclear or misleading, it needs fixing. A GMC audit is the safest option.
Can I advertise during a suspension?
No. Once suspended, your Shopping Ads and product listings stop running until the issue is resolved. This can directly impact revenue.
Who can help with Google Merchant Center suspension issues?
Trusted Web Eservices team provides suspension recovery, audits, and compliance fixes for Google Ads and GMC accounts worldwide.
Bhavesh Patel 
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Bhavesh Patel is a technical SEO expert with extensive experience in web tracking and analytics. As a specialist in Google Analytics 4 and Google Tag Manager, he helps businesses implement cutting-edge solutions for tracking, SEO, and conversion optimization.
