The Christmas shopping season represents the most critical revenue period for online businesses, with holiday retail sales reaching unprecedented heights year after year. Google Ads becomes an essential battleground during this time, as consumer search behavior shifts...
Wasted ad spend in Google Ads isn't just a minor inconvenience - it's a profit killer that's draining marketing budgets at an alarming rate. According to research from 2024, approximately 76% of ad budgets are wasted on irrelevant search terms, while click fraud alone...
A successful Google Shopping campaign transcends simple keyword bidding. It is a nuanced digital strategy that must constantly evolve based on your competitors' actions. For e-commerce businesses operating in a competitive landscape like the US, a Google Shopping...
A Google Ads suspension stops your revenue immediately. Your campaigns go dark, your traffic disappears, and your business loses money every day the account remains suspended. When you submit a Google Ads suspension appeal and receive a rejection, the frustration...
Quick Summary A suspended Google Ads or Merchant Center account can be reinstated by identifying the root policy violation, fixing on-site and feed inconsistencies, and submitting a policy-based appeal supported by clear documentation. Trusted Web Eservices helps...
If your Google Ads campaigns are running on autopilot this holiday season, you’re at risk of losing thousands. To AI-proof your budget, focus on six core areas: Intent-based segmentation Conversion and data accuracy Early-phase AI learning Mid-season audits...
Google Merchant Center now allows users to download promotion configuration data through a "Download" button during promotion creation in the promotions setup interface. The feature became available in late October 2025 as a hidden update which merchants can access...
Google is updating its Unapproved Pharmaceuticals and Supplement policy in November 2025 to allow merchants to promote legal melatonin dietary supplements in Germany, France, and Spain through Google Shopping ads and local inventory ads. This significant policy shift...
When your products disappear from Google Shopping and free listings overnight, it's not a glitch - it's a disapproval. Unlike warnings that let your products show with reduced performance, a disapproval removes your items from visibility entirely. According to...
Google has announced a major update to its Google Ads Misrepresentation Policy, effective October 28, 2025. This change directly affects how businesses advertise pricing, free trials, and offers in both Google Ads and Google Merchant Center (GMC). If you run Shopping...