Google Analytics 4 (GA4) is like the Swiss Army knife of data analytics—it's packed with tools, but only if you know how to use them effectively. One of the most powerful features of GA4 is the ability to create custom audiences. To create a custom audience in GA4, go...
If you're looking to track and analyze how users from AI tools like ChatGPT, Gemini, or Perplexity are interacting with your website, setting up a custom channel group in Google Analytics 4 (GA4) is a great way to get started. First, open GA4 and go to the Admin panel...
Google Analytics 4 lets you make custom channel groups to track your traffic sources better. To create a custom channel group in GA4, go to Admin > Data display > Create channel group. Name your group and set the rules for the traffic sources you want to track....
To view outbound clicks in Google Analytics 4, go to the Admin section by clicking the gear icon in the bottom-left corner. Select your data stream under ‘Data Streams’ and enable Enhanced Measurement. Outbound clicks will be tracked as a ‘click’ event under ‘Events.’...
Google Analytics 4 lets users filter out unwanted referral traffic through referral exclusion rules. Users can block spam referrals and internal traffic by accessing the Admin section, selecting Data Streams, and clicking Configure tag settings. In the configuration...
If you're diving into Google Analytics 4 (GA4) and trying to make sense of referral traffic sources, you're not alone. Many businesses are still adapting to GA4's new interface and features. To find referral traffic sources in GA4, go to Reports > Acquisition >...
Google Analytics 4 lets you identify new and returning users through audience segments. Users who visit your website for the first time are "new users," while those who come back are "returning users." To find these metrics, go to GA4's Reports section and click on...
Google Analytics 4 shows traffic sources for specific pages through the "Pages and screens" report. Open GA4 and click "Reports > Engagement > Pages and screens." Select your desired page from the list. Click the "Add comparison" button and choose "Session...
A Step-by-Step Guide to Find Conversion rate in GA4 Google Analytics 4 (GA4) lets users find conversion rates through simple steps. First, log into your GA4 account and select your property. Click on Reports > Engagement > Conversions in the left menu. The...
Find Average Order Value in Google Analytics 4 (6-Step Guide) Tracking your Average Order Value (AOV) is essential for understanding the purchasing behavior of your customers and optimizing your business strategy. Requires a strategic six-step approach: First, log...
