META/FACEBOOK ADS — LEAD GENERATION
Lead campaigns built for booked calls and lead quality.
Meta can generate leads fast. Results fall apart when targeting is loose, the lead form asks the wrong questions, and follow‑up is slow. This service tightens each step: audience intent, creative testing, lead form friction, and tracking that shows which leads turn into appointments.
No commitment. Tell us what’s not working and we’ll show you what should be.
✓ Lead form + landing options ✓ Pixel + CAPI setup ✓ Lead quality reporting
THE PROBLEM
Leads come in, but quality and follow‑up don’t hold.
Meta rarely fails because “ads don’t work.” It fails when intent is unclear, the form is too easy, and tracking can’t show which leads turn into revenue.
Loose targeting
Broad audiences bring volume. Lead quality drops when intent signals are missing.
Creative fatigue
Performance declines when testing stops and ads run too long without new angles.
Weak form design
Forms without filters invite low-intent submissions and wasted follow‑up time.
Slow response
Lead value decays fast. Speed-to-lead matters more than most dashboards show.
Tracking gaps
Leads arrive, but outcomes (booked / not booked) are not connected back to campaigns.
Hidden waste
Spend looks fine until you examine cost per booked call and lead validity.
OUR APPROACH
Audience intent + creative testing + lead form control.
Lead generation improves when campaigns are built around decision intent, forms filter the right prospects, and tracking connects leads to outcomes.
Campaign Performance
Structure designed to learn and improve, not drift.
- Offer + angle mapping (why someone says yes)
- Audience structure (broad, lookalike, interest)
- Creative test plan with clear hypotheses
- Budget control and placement decisions
- Frequency and fatigue monitoring
Lead Quality Control
Reduce noise and improve booked outcomes.
- Instant form questions that filter intent
- Optional landing page lead flow
- Pixel + CAPI (signal quality and attribution)
- Lead routing to inbox/CRM
- Status tracking: valid, booked, not booked
When lead quality is measured and follow‑up is connected to campaigns, optimization becomes simple: cut waste and increase booked calls.
WHAT YOU GET
Lead generation you can run week after week with clarity.
Work focuses on lead quality, booked outcomes, and clear reporting.
Inbox/CRM routing and notifications so leads get followed up fast.
Month 1 Setup — Lead Quality Foundation
Included alongside regular Month 1 deliverables. No onboarding fee, no separate charge.
Included
✓ Meta account + business manager review
✓ Lead form build + intent questions
✓ Pixel installation check + event audit
✓ Lead routing: email/CRM + notifications
✓ Conversions API setup (where applicable)
✓ Live lead quality dashboard setup
Call tracking (if used)
Lead status tagging
Appointment link integration
WHAT WE NEED
Inputs that make lead quality predictable.
Short list. Clear inputs help campaigns learn faster and reduce wasted spend.
Ad budget range
Works best with a consistent monthly ad budget allocated to lead generation.
Offer and service area
Service, pricing approach, and where customers are served.
Follow‑up process
Leads arrive, but outcomes (booked / not booked) are not connected back to campaigns.
Lead generation improves when offer, audience intent, form questions, and follow‑up speed stay aligned.
SIMPLE PRICING
Flat monthly fee, month‑to‑month.
Clear scope, clear reporting, cancel anytime.
META / FACEBOOK ADS — LEAD GENERATION
Monthly fee
Monthly management
Your Competitors Are Running Meta Ads. Are You Getting the Leads?
✓ Month-to-month ✓ No contract ✓ Cancel anytime
Month 1 onboarding is included. No onboarding fee.
FAQ
Questions Worth Asking
Direct answers to what store owners ask before starting.
Do Meta leads turn into appointments?
They can when the offer, audience intent, form questions, and follow‑up speed are aligned. Work here focuses on lead quality and booked outcomes, not just volume.
Can you connect leads to my CRM?
Yes. Leads can route to email and supported CRMs. If a CRM is not available, a structured inbox workflow is set up to reduce missed leads.
Do you guarantee a specific CPL or lead count?
No. Results depend on market competition, offer strength, creative, and follow‑up speed. Tracking, reporting clarity, and ongoing testing are guaranteed.
Do you run instant forms or landing pages?
Either. Instant forms work when questions filter intent and follow‑up is fast. Landing pages can help when more context or trust is required.
Do you need Pixel and Conversions API?
For many accounts, yes. Pixel and CAPI improve signal quality for optimization and attribution where applicable.
Is there a contract?
No. Service is month-to-month. Cancel before the next billing cycle to avoid the next charge.
Run Meta lead campaigns with control and clarity.
Better audiences, better forms, faster follow‑up, and reporting that shows which leads turn into booked calls.
