Google Analytics 4 shows traffic sources for specific pages through the “Pages and screens” report. Open GA4 and click “Reports > Engagement > Pages and screens.” Select your desired page from the list. Click the “Add comparison” button and choose “Session source/medium” as your dimension. This displays all traffic sources for that page. You can see metrics like views, average engagement time, and conversions for each source.
The data helps you understand which channels bring visitors to your page. GA4 updates this information in real-time, letting you make quick decisions about your marketing efforts.
A Step-by-Step Guide to Identify Traffic Sources for a Specific Page
- Access the Reports Section
- Navigate to Pages and Screens
- Add a Dimension for Traffic Source
- Locate the Specific Page
- Add a Filter for Precision
- Review the Traffic Source Data
Step 1: Access the Reports Section
Begin by logging in to your GA4 account. Once inside, locate the Reports section in the left-hand menu. This section serves as the hub for your website’s performance data, including metrics like user activity and engagement.
Step 2: Navigate to Pages and Screens
To focus on a specific page, go to Engagement in the Reports menu and select Pages and Screens. This report lists all your website’s pages alongside important metrics such as views, unique users, and average engagement time.
Step 3: Add a Dimension for Traffic Source
To determine where the traffic for your selected page comes from, you’ll need to add a new dimension:
- Click the plus icon next to the Page path and screen class dimension in the table.
- In the pop-up menu, search for Session source/medium and select it. This dimension reveals the origin of your traffic, such as search engines, direct visits, or referral links.
Step 4: Locate the Specific Page
Scroll through the list of pages to find the one you want to analyze. If the list is too extensive, use the search bar at the top of the table to narrow it down quickly.
You might notice that the search results include multiple related pages. To see the traffic source for exactly one page, we’ll need to add a filter.
Step 5: Add a Filter for Precision
If you want to see traffic data exclusively for one page, you can apply a filter:
- Click on the Add Filter tab located under the Pages and Screens section.
- In the sidebar that appears, select the Page path and screen class as the dimension.
- In the Match Type dropdown menu, choose Exactly matches.
- Enter the exact URL or path of the page you want to analyze in the Value field. For example, if you’re analyzing a blog page, input its specific path.
- Click Apply to activate the filter.
Step 6: Review the Traffic Source Data
After applying the filter, the report will display detailed traffic source information specifically for your chosen page. You can now examine how users are finding your content, whether through search engines, direct links, or referral sites.
Final Thoughts
Identifying the traffic source of a specific page in Google Analytics 4 is essential for optimizing your website’s performance. By leveraging tools like the Pages report and Explorations, you can uncover actionable insights, fine-tune your marketing efforts, and drive more targeted traffic to your site. With proper setup and analysis, GA4 becomes an indispensable tool in your digital strategy.
Frequently Asked Questions
What are the common traffic sources in GA4?
Traffic sources include organic search, paid ads, social media, direct traffic, referral links, and email campaigns.
Can I track traffic sources for dynamic pages?
Yes, GA4 tracks all pages, including dynamic ones, if the proper tracking code is implemented.
How often is GA4 data updated?
GA4 updates data in real-time, but some metrics may have a delay of 24–48 hours.
What is the difference between Source/Medium and Channel Grouping?
Source/Medium shows the origin and type of traffic, while Channel Grouping categorizes traffic into broader groups like organic, referral, or paid.
Can I identify traffic sources for mobile apps in GA4?
Yes, GA4 supports traffic source tracking for both websites and mobile apps.
Is it possible to export traffic source data?
Yes, you can export data to formats like CSV or integrate GA4 with BigQuery for more advanced analysis.
Bhavesh Patel 
Verified Technical SEO & Tracking Specialist
Bhavesh Patel is a technical SEO expert with extensive experience in web tracking and analytics. As a specialist in Google Analytics 4 and Google Tag Manager, he helps businesses implement cutting-edge solutions for tracking, SEO, and conversion optimization.