Google Analytics 4 shows unique page views in the Views report under Engagement metrics. Open your GA4 property and click on Reports. Select Engagement, then Pages and Screens. The report displays unique page views alongside total views.
Users can filter data by date range and add custom dimensions. The Views column shows total views, while Unique Views shows the number of individual users who viewed each page.
GA4 automatically removes duplicate views from the same user in a single session. This helps website owners understand real user engagement and content performance accurately.
What is Unique Page Views in GA4?
Unique Page Views in GA4 counts the number of individual users who view a specific page during a session. This metric differs from total page views because it counts multiple views of the same page by one user in a single session as one unique view.
GA4 records a unique page view when a user loads a page for the first time in their session. For example, if a user views the same page three times in one session, GA4 counts it as one unique page view. This metric helps website owners understand how many different users actually engage with each page.
GA4 tracks page views differently from the older Universal Analytics. In GA4, you’ll find these metrics under “Views” in your reports. The system counts both first-time and returning visitors to give you a complete picture of page performance.
A Step-by-Step Guide to find Unique Page Views in GA4
To find unique page views in Google Analytics 4 (GA4), follow these steps:
- Log in to Google Analytics: Go to analytics.google.com and sign in with your account.
- Select Your Property: Choose the GA4 property you want to analyze.
- Navigate to Reports:
- Click on “Reports” in the left-hand menu.
- Go to Engagement Reports:
- Under the “Engagement” section, select “Pages and screens“.
- View Unique Page Views:
- In the report, you can see metrics related to page views. GA4 does not specifically label “unique page views” as in Universal Analytics, but you can infer unique views by looking at the “Views” metric in combination with user data.
- To isolate unique views, you may need to segment the data based on users or sessions.
Final Thoughts
In conclusion, finding unique page views in Google Analytics 4 (GA4) is essential for understanding your website’s performance and user engagement.
By navigating to the “Reports” section and utilizing metrics like “Views per User,” you can efficiently analyze unique page views for specific pages or groups. GA4’s customizable reports and advanced segmentation tools provide deeper insights into user behavior, helping you optimize your website for better results.
Regularly monitoring unique page views ensures you stay informed about content performance and can make data-driven decisions to improve user experience and achieve your business goals. Embrace GA4’s capabilities for smarter analytics!
Frequently Asked Questions (FAQs)
What’s the difference between page views and unique page views in GA4?
Page views count total views including repeated visits, while unique views count individual users who view a page.
How does GA4 calculate engagement time?
GA4 measures active engagement time when users interact with your page or keep it in focus.
Can I see unique visitors per country in GA4?
Yes, use the geographic dimension in your reports to see visitor distribution by location.
How do I track returning visitors in GA4?
Use the “User type” dimension to distinguish between new and returning visitors.
Why are my GA4 numbers different from Universal Analytics?
GA4 uses different measurement models and counting methods than Universal Analytics.
How can I export unique page view data?
Use the export feature in reports or connect GA4 to Google Data Studio for detailed analysis.
Bhavesh Patel 
Verified Technical SEO & Tracking Specialist
Bhavesh Patel is a technical SEO expert with extensive experience in web tracking and analytics. As a specialist in Google Analytics 4 and Google Tag Manager, he helps businesses implement cutting-edge solutions for tracking, SEO, and conversion optimization.
Bhavesh Patel
Verified Technical SEO & Tracking Specialist
Bhavesh Patel is a technical SEO expert with extensive experience in web tracking and analytics. As a specialist in Google Analytics 4 and Google Tag Manager, he helps businesses implement cutting-edge solutions for tracking, SEO, and conversion optimization.