A Step-by-Step Guide to Find Exit Pages in Google Analytics 4 Using Exploration Report
To find exit pages in Google Analytics 4 (GA4), use the Exploration Report feature. Open your GA4 property and click on Explore in the left menu.
Create a new Free Form exploration report. Add ‘Exit page title’ or ‘Exit page path’ as your dimensions. Include metrics like ‘Exits’ and ‘Exit rate’ in your analysis. Drag these elements to the report builder. Apply date ranges and segments as needed.
The report will show which pages users leave your website from most often. This data helps identify pages that may need improvement to keep visitors engaged longer on your site.
What are Exit Pages in Google Analytics 4?
Exit pages in Google Analytics 4 are the last pages users view before leaving your website. These pages mark the end point of a user’s session on your site. GA4 tracks and records exit pages as part of its user behavior metrics. Each session must have one exit page, as every visit ends somewhere on your website.
Exit pages help you understand where users choose to end their journey on your site. High exit rates on specific pages can signal content issues, technical problems, or completion of user goals. This information lets you improve pages with high exit rates and optimize user paths through your website.
Why are Exit Pages Important?
Exit pages provide key insights into how users interact with your website. By analyzing these pages, you can:
- Detect user disengagement points.
- Identify pages with content or navigation issues.
- Improve conversion rates by optimizing high-exit pages.
- Develop strategies to keep users engaged longer.
5 Easy Steps Find Exit Pages in Google Analytics 4
Follow these steps to create a report that highlights exit pages in GA4:
- Access the Exploration Report in GA4
- Add a Dimension to Your Report
- Include Metrics for Views and Exits
- Customize Rows and Values
- Analyze the Data
Step 1: Access the Exploration Report in GA4
Start by navigating to the Explore tab located in the left sidebar of the GA4 interface. This section allows you to create custom reports tailored to your specific needs. Choose the Blank Exploration option to begin building your report from scratch.
Step 2: Add a Dimension to Your Report
To identify exit pages, you’ll need to include the relevant dimension.
- Click on the Plus (+) icon in the Dimensions
- In the list of available dimensions, search for Page path and screen class.
- Select the checkbox next to it and click Confirm to add it to your report.
Step 3: Include Metrics for Views and Exits
Metrics are essential for analyzing data in GA4.
- To add metrics to your report, click the Plus (+) icon in the Metrics
- Look for the metrics Views and Exits in the search bar, check their boxes, and click Confirm to include them in your exploration.
Step 4: Customize Rows and Values
Next, organize your data by customizing the rows and values.
- Double-click on the Page path and screen class in the Dimensions section to add it to the Rows This action will display a list of pages from your site.
- Similarly, double-click on Views and Exits in the Metrics section to add them to the Values
- Your report will now populate with data showing the number of views and exits for each page.
Step 5: Analyze the Data
The table in your exploration report now clearly shows your pages, including the total views and the number of exits. To better understand which pages have the highest exit rates, sort the data by the Exits metric. This sorting will highlight the top pages where users leave your site, giving you actionable insights for improvement.
Tips for Analyzing Exit Pages Data
Once you have your exit pages report, consider the following steps to analyze the data effectively:
- Look for Patterns: Are users leaving from specific products or landing pages?
- Content Evaluation: Assess the quality and relevance of content on high-exit pages.
- Optimize for Engagement: Add internal links, CTAs, or interactive elements to retain users.
- Test and Iterate: A/B test changes to reduce exit rates and enhance user journeys.
Final Thoughts
Understanding how to find exit pages in Google Analytics 4 using the Exploration Report is essential for optimizing your website’s performance. By identifying and analyzing high-exit pages, you can enhance user experience, improve engagement, and boost conversions. GA4’s Exploration tool is powerful and customizable, making it a vital resource for this analysis.
Frequently Asked Questions
What is the difference between bounce rate and exit rate?
Bounce rate measures single-page sessions, while exit rate refers to the percentage of exits from a specific page.
Can I access exit page data directly in GA4?
GA4 doesn’t provide a dedicated exit page report. Customizing an exploration report is necessary.
Why is the Exploration tool better for finding exit pages?
The Exploration tool allows for tailored reporting and deeper insights compared to standard reports.
How can I reduce exit rates on my website?
Optimize content, improve navigation, add relevant CTAs, and enhance page load speeds.
What pages typically have high exit rates?
Common examples include FAQ pages, blog posts, or pages without clear next steps.
Are exit pages always bad?
Not necessarily. Exit pages like thank-you pages indicate a completed conversion, which is positive.
Bhavesh Patel 
Verified Technical SEO & Tracking Specialist
Bhavesh Patel is a technical SEO expert with extensive experience in web tracking and analytics. As a specialist in Google Analytics 4 and Google Tag Manager, he helps businesses implement cutting-edge solutions for tracking, SEO, and conversion optimization.