Google Shopping feed errors can kill your product visibility and waste your advertising budget. With over 87% of retailers experiencing feed issues that impact their campaign performance, understanding how to fix these errors quickly is crucial for e-commerce success.
What Are Google Shopping Feed Errors?
Google Shopping feed errors occur when your product data doesn’t meet Google’s requirements or contains formatting issues. These errors prevent your products from appearing in Shopping ads and can result in account suspensions.
Key Statistics:
- 76% of Shopping campaigns fail due to feed quality issues
- Retailers lose an average of 23% potential revenue from feed errors
- Product disapprovals increase by 340% during peak shopping seasons
5 Feed Errors That Are Killing Your Sales Right Now
Critical Feed Errors That Block Products
|
Error Type |
Impact Level |
Success Rate |
|
Missing Required Attributes |
High |
95% |
|
Invalid Product URLs |
High |
98% |
|
Incorrect GTIN/MPN |
Medium |
87% |
|
Price Mismatches |
High |
99% |
|
Image Quality Issues |
Medium |
92% |
How to Quickly Fix Each Google Shopping Error
1. How to Fix Missing Required Attributes
Error Message: “Missing required attribute [attribute_name]”
Quick Fix Process:
- Identify missing attributes in Google Merchant Center
- Add required fields: id, title, description, link, image_link, availability, price
- Ensure product_type and google_product_category are included
- Validate data completeness before resubmission
Pro Tip: Use Google’s feed specification template to avoid missing attributes.
2. Resolving Invalid Product URL Errors
Error Message: “Invalid product URL” or “Landing page not working”
Quick Solutions:
- Test all product URLs for 404 errors
- Ensure URLs use HTTPS protocol
- Check mobile responsiveness of landing pages
- Verify product availability matches feed data
- Remove redirects and ensure direct product access
3. Fixing GTIN and MPN Issues
Error Message: “Invalid GTIN” or “Missing MPN for brand”
Resolution Method:
- Verify GTIN format (8, 12, 13, or 14 digits)
- Use official manufacturer product numbers
- Add identifier_exists = false for custom/handmade products
- Cross-reference GTINs with GS1 database
- Ensure brand names match manufacturer specifications
4. Correcting Price and Availability Mismatches
Error Message: “Price mismatch” or “Availability mismatch”
Immediate Actions:
- Sync feed prices with website prices in real-time
- Update availability status every 4 hours minimum
- Use consistent currency formatting
- Include taxes where required by local regulations
- Implement automated price monitoring
5. Solving Image Quality Problems
Error Message: “Image quality too low” or “Invalid image”
- Minimum resolution: 100×100 pixels
- Recommended: 800×800 pixels or larger
- Supported formats: JPEG, PNG, GIF, BMP, TIFF
- File size limit: 64MB
- No promotional text or watermarks
- White or transparent backgrounds preferred
Never See These Feed Errors Again: Prevention Strategies That Work
Feed Validation Checklist
Before Submission:
- Run feed through Google’s Feed Validator tool
- Check for duplicate product IDs
- Verify all URLs return 200 status codes
- Ensure consistent data formatting
- Test feed XML/TXT structure
Regular Maintenance:
- Schedule weekly feed audits
- Monitor disapproved products daily
- Update seasonal availability changes
- Refresh image links quarterly
- Validate GTIN databases monthly
Best Tools to Fix Feed Errors Faster
Free Google Tools
- Google Merchant Center Diagnostics
- Feed Rules for automatic fixes
- Product Status reports
- Feed Validator
Third-Party Solutions
- Feed optimization platforms
- Automated GTIN lookup tools
- Price monitoring services
- Image optimization software
5 Common Mistakes You Should Avoid It
- Submitting feeds with placeholder data
- Using non-standard category names
- Ignoring mobile landing page optimization
- Forgetting to update seasonal inventory
- Not monitoring competitor pricing
Track These Numbers to Know Your Fixes Actually Worked
Key Metrics to Track:
- Product approval rate (target: >95%)
- Feed processing time (under 24 hours)
- Click-through rate improvement
- Conversion rate changes
- Cost-per-click optimization
Success Indicators:
- Zero critical feed errors
- 90%+ product approval rate
- Improved Quality Score
- Increased Shopping ad impressions
- Higher ROAS performance
How Trusted Web Eservices Can Help You Fix Google Shopping Feed Errors
Google Shopping feed management becomes complex when you need to handle hundreds or thousands of products. The feed optimization and error resolution services at Trusted Web Eservices help businesses save time while maximizing their shopping campaign performance.
Our Google Shopping Feed Services Include:
- 24/7 Feed Monitoring: The system provides continuous feed monitoring which detects errors automatically while sending immediate notifications about severe problems.
- Bulk Error Resolution: The system uses advanced tools to resolve hundreds of product errors at once through bulk error resolution.
- Feed Optimization: The optimization process enhances product titles and descriptions together with categories to improve visibility.
- Technical Setup: The setup process includes feed format configuration and server setting management and submission schedule establishment.
- Performance Analytics: The system tracks performance metrics that include approval rates together with click-through rates and revenue attribution.
- Ongoing Maintenance: The ongoing maintenance process includes scheduled feed audits and seasonal updates and competitor analysis.
Why Choose Our Feed Management Services?
The certified Google Shopping experts at our company have fixed more than 3000+ feed errors for e-commerce businesses which resulted in a 40% boost of approved products and a 25% rise in shopping campaign ROI. Our team handles complex technical tasks so you can concentrate on expanding your business operations.
Our team handles feed setup and ongoing optimization to maintain product visibility in Google Shopping search results. Our company provides feed management services for Shopify and WooCommerce and Magento and custom e-commerce platforms.
Final Thoughts
Fixing Google Shopping feed errors requires systematic diagnosis, quick implementation, and ongoing monitoring. By following these step-by-step solutions and maintaining feed quality best practices, you can ensure maximum product visibility and campaign performance.
Regular feed maintenance prevents 89% of common errors and keeps your products competitive in Google Shopping results.
FAQs
What causes Google Shopping feed errors?
Google Shopping feed errors emerge from missing required product attributes together with incorrect data formats and invalid values. The main problems with feed data include incorrect GTIN and MPN identifiers and empty price fields and incomplete product descriptions.
How do I check my Google Shopping feed errors?
The ‘Diagnostics’ tab in Google Merchant Center allows users to inspect feed errors. The system shows particular error messages together with the affected products. Users can find complete details about individual product problems in the ‘Items’ tab.
How long does it take to fix Google Shopping feed errors?
The Google Merchant Center shows feed error corrections within 24 hours after users make their changes. The product approval process requires 1-3 business days for completion. Product data accuracy remains intact through consistent feed updates.
Can I automatically fix Google Shopping feed errors?
Google Merchant Center enables users to create feed rules which automatically resolve standard errors in their feeds. Third-party feed management tools assist users in identifying and resolving issues. Regular data validation prevents future errors.
Why are my Google Shopping products disapproved?
Products get disapproved when they violate policies or contain wrong pricing data or lack necessary attributes. The system disapproves products because of invalid landing pages and product details mismatches and poor image quality.
How do I optimize my Google Shopping feed?
The optimization of shopping feeds requires precise product titles and descriptions and high-quality images. The feed requires exact product identifiers together with correct pricing information and accurate availability status. The use of appropriate product categories together with attributes enhances the feed.
Ready to Fix Your Google Shopping Feed Errors?
Don’t let feed errors cost you sales. Our Google Shopping specialists will audit your current feed, identify all issues, and implement solutions within 48 hours.
Bhavesh Patel 
Verified Technical SEO & Tracking Specialist
Bhavesh Patel is a technical SEO expert with extensive experience in web tracking and analytics. As a specialist in Google Analytics 4 and Google Tag Manager, he helps businesses implement cutting-edge solutions for tracking, SEO, and conversion optimization.