Your Google Ads campaigns generate clicks and burn budget, but conversions remain frustratingly low. You’ve tried the standard playbook – negative keywords, ad testing, landing page tweaks – yet performance stays stagnant. Most advice online reflects...
Google Ads has quietly begun rolling out support for video assets from Google Merchant Center within Performance Max (PMax) campaigns, giving eCommerce advertisers greater creative control without a formal standalone announcement. Rather than a headline launch, the...
Your eCommerce store generates sales, but Google Ads performance feels unpredictable. Some products deliver 400-600% ROAS while others barely break even. Budget flows to campaigns that consume spend quickly rather than campaigns that drive profitable revenue. Google...
Google Ads costs between $0.11 and $137 per click depending on your industry, with most businesses spending $1,000 to $10,000 monthly. The average cost per click across all industries is $4.51 in 2025, according to WebFX analysis of over 10,000 commercial keywords....
The Christmas shopping season represents the most critical revenue period for online businesses, with holiday retail sales reaching unprecedented heights year after year. Google Ads becomes an essential battleground during this time, as consumer search behavior shifts...
