Google Analytics 4 (GA4) is like the Swiss Army knife of data analytics—it’s packed with tools, but only if you know how to use them effectively. One of the most powerful features of GA4 is the ability to create custom audiences. To create a custom audience in...
If you’re looking to track and analyze how users from AI tools like ChatGPT, Gemini, or Perplexity are interacting with your website, setting up a custom channel group in Google Analytics 4 (GA4) is a great way to get started. First, open GA4 and go to the Admin...
Google Analytics 4 lets you make custom channel groups to track your traffic sources better. To create a custom channel group in GA4, go to Admin > Data display > Create channel group. Name your group and set the rules for the traffic sources you want to track....
To view outbound clicks in Google Analytics 4, go to the Admin section by clicking the gear icon in the bottom-left corner. Select your data stream under ‘Data Streams’ and enable Enhanced Measurement. Outbound clicks will be tracked as a ‘click’ event under ‘Events.’...
Google Analytics 4 lets users filter out unwanted referral traffic through referral exclusion rules. Users can block spam referrals and internal traffic by accessing the Admin section, selecting Data Streams, and clicking Configure tag settings. In the configuration...
