GOOGLE ADS · SEO · AI SEARCH VISIBILITY · MEARCHANT · CENTER

The spend is running.
The returns aren’t keeping up.

You’re managing Google Ads and SEO. Budgets are committed. But the numbers arriving each week don’t connect to the work going in — and nobody has given you a clear reason why.

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✓  20+ years in Google Ads and SEO    ✓ Diagnosis before any work begins

✓  No lock-in to get started    ✓ Every change explained before it’s made

🎯 WE WORK ACROSS ›

🏬 Brick & Mortar + Online
🎯 Specialized Products
🧰 MRO Parts & Supplies
🚗 Auto Parts
🛍️ B2C/D2C Brands
📦Wholesale & Distribution

WHAT WE FIX

Google Ads and SEO — account by account

Each engagement starts with identifying what’s actually causing the gap between spend and return. We don’t begin with recommendations. We begin with what the account is telling us.

Google Ads

When campaigns are running but the economics aren’t holding up.

ROAS declining: feed quality, query matching, bid strategy, or conversion data — we isolate the cause before touching any settings.
Lead quality dropping: intent gap between who’s clicking and who becomes a customer. Resolved through targeting, ad copy, and landing page alignment together.
Tracking inconsistencies: GA4 and Ads showing different numbers means Smart Bidding is training on corrupted data. Fixed and verified first.

SEO & AI Search Visibility

When organic traffic isn’t producing revenue — or isn’t showing up at all.

Traffic without revenue: pages ranking for queries that don’t convert. Content structure and internal linking realigned to the pages that sell.
AI search citations: ChatGPT, Perplexity, and Google AI Overviews pull from structured, authoritative sources. We build content that gets cited, not just crawled.
Technical suppression: crawl gaps, indexing issues, and Core Web Vitals affecting both ranking and ad landing page quality scores.
📌

Outcome: publish articles that remove research overload, cut drafting time, answer high‑intent questions, and earn citations in AI answers.

WHO WE WORK WITH

ECOMMERCE BRANDS

Shopping spend is up. Margin is compressing.

ROAS figures that don’t match what’s landing in the bank. Budgets committed to PMax and Shopping with no clear view of what’s actually converting.

01

Products appearing for searches that can’t lead to a sale — wrong intent, wrong audience, wrong query type.
02
GA4 and Google Ads reporting different conversion numbers for the same period — Smart Bidding learning from the wrong one.
03
Merchant Center flags suppressing product coverage without a clear reason in the dashboard.
04
SEO traffic arriving on category pages that aren’t indexed or converting — revenue staying flat despite rankings.

LOCAL SERVICES

Shopping spend is up. Margin is compressing.

Cost per lead looks acceptable in Ads. But the sales team says the quality has dropped, and the CRM numbers don’t match what the dashboard is showing.

01

Enquiries from people outside the service area, wrong budget range, or not at the right stage to buy

02

Forms counting two events per submission — CPL in Ads looks half what it actually costs to acquire a real lead

03

Landing pages getting clicks but not converting qualified enquiries — the ad brings the right person, the page loses them

04

Local search visibility declining as AI-generated answers replace the map pack results you previously relied on

SERVICES

Monthly management or a scoped fix

Each service is built around a specific account situation — scope, deliverables, and fit criteria on every service page so you can assess before reaching out.
🤖

AI Search Visibility & Revenue SEO — eCommerce

Product and category pages structured to rank in Google and appear in AI-generated answers. Tracked against revenue pages, not keyword positions.

$690 /mo

Details →

🎯

Google Ads — Lead Generation

CPL tracked against qualified leads, not raw form fills. Conversion actions tied to calls, booked appointments, and offline outcomes your business actually closes.

$290 /mo

Details →

📣

Meta Ads — Lead Generation

Audience structure, ad-to-landing alignment, and conversion tracking set up to measure lead quality — not volume figures that don’t hold up at the sales stage.

$290 /mo

Details →

📍

AI Search Visibility & Citations — Local

When someone asks Google AI, ChatGPT, or Perplexity for a local recommendation — your business needs consistent, citation-ready signals across the web.

$390 /mo

Details →

🧺

Meta Ads — eCommerce

Catalog campaigns and retargeting structured around repeat purchase value and margin — not click-through rate optimised into volume that doesn’t profit.

$350 /mo

Details →

🧰

Merchant Center Monitoring + Feed Updates

Feed quality, disapprovals, and policy warnings reviewed and product coverage or escalate to account-level suspension.

$150 /mo

Details →

🛒

Google Ads — eCommerce (Shopping + PMax)

ROAS stability, product coverage, and feed health tracked monthly. Spend decisions tied to margin and conversion data — not engagement metrics.

$450 /mo

Details →

📉

Microsoft / Bing Merchant Center

Catalog setup and ongoing monitoring across Microsoft’s shopping network — reaching buyers that Google Shopping doesn’t always reach.

$250 setup • $125 /mo

Details →

💬

Not sure which service fits your situation? Send us what’s happening — ROAS falling, organic traffic not converting, leads off-quality, tracking inconsistent. We’ll reply with a clear recommendation and the first step.

Submit inquiry

MERCHANT CENTER

Shopping stopped — or was never clean

Misrepresentation flags, feed failures, and incorrect setup are the most common reasons Shopping underperforms silently. Scoped fixes, defined resolution path.
🧾

Misrepresentation Fix

Account flagged, Shopping suspended. Policy triggers, store trust signals, and feed configuration worked through to resolution — DIY-guided or done for you.

$250DIY • $890 Done

Details →

🧩

Merchant Center Setup

New account or starting over. Configured so feed validation passes, approvals are clean, and Shopping campaigns can go live without preventable errors..

$350setup • $125 /mo

Details →

⚡

PMax + Shopping Feed Sprint

Feed titles, attributes, and product grouping restructured so PMax has accurate signals — and Shopping stops matching products to queries they can’t convert on.

$450one time

Details →

WHAT CLINTS SAY

From the people running the accounts

No retainer needed. Each fix has a defined scope — you receive a record of what was changed and why, so the fix is understood, not just applied.
📈

GA4 + Ads Tracking Fix — eCommerce

Purchase events missing, duplicated, or attributed incorrectly. Corrected in GA4 and Google Ads so Smart Bidding trains on what actually happened.

$290 one-time

Details →

🧱

Landing Page—Local Lead Gen

Ad traffic landing on a page not built to convert qualified local searches. Available as a DIY template or a done-for-you build with copy and structure included.

$150DIY • $390 Done

Details →

🌐

Wix SEO Fix

Wix imposes specific indexing constraints. What can be fixed is fixed. What the platform limits is documented — so you have a stable baseline and know what to watch.

$490 one-time

Details →

☎️

Conversion Tracking Fix — Lead Gen

Forms, calls, and offline conversions untangled. When campaigns are optimising against incomplete signals, CPL figures look different from what the CRM shows.

$175 one-time

Details →

🔧

WordPress SEO Fix

Crawl coverage, indexing, page speed, and internal linking assessed and corrected. Prioritised by impact — you know what changed and what to keep an eye on.

$550 one-time

Details →

🛑

Google Ads Suspension Recovery

Account suspended with limited explanation. Specific policy triggers identified, each resolved, account returned to a stable state before campaigns restart.

$590 one-time

Details →

🛍️

Shopify SEO Fix

Shopify’s default structure generates duplicate content, thin collection pages, and canonicalisation problems that reduce rankings without surfacing as obvious errors.

$550 one-time

Details →

WHAT CLINTS SAY

From the people running the accounts

TRUSTED BY TEAMS AT

CONTACTS

Send us your situation

Describe what’s happening — what you’re seeing in the account, what changed, what you’ve already tried. We reply within one business day from the specialist handling the work.

What’s happening in your account?

What’s not working? ROAS dropped, CPL too high, wasted spend, wrong search matches, not showing in AI results, revenue not tracking — tell us what you’re seeing.





    What you’ll receive

    A direct reply from the specialist doing the work — not a form acknowledgement, not a call booking link.

    🔍
    Traffic without revenue: pages ranking for queries that don’t convert. Content structure and internal linking realigned to the pages that sell.
    📋

    AI search citations: ChatGPT, Perplexity, and Google AI Overviews pull from structured, authoritative sources. We build content that gets cited, not just crawled.

    🔑

    Technical suppression: crawl gaps, indexing issues, and Core Web Vitals affecting both ranking and ad landing page quality scores.

    Include: what changed before it started (feed update, campaign restructure, budget change), what you’ve already checked, and any warnings in Ads, Merchant Center, or Search Console. Local service business? Add your service area and what a qualified customer looks like for you.

    FAQ

    Frequently asked questions

    Is there a contract?

    No. All ongoing services are month to month. You can stop at any time without notice penalties or exit fees. The only commitment is the current month.

    How quickly do you reply to an inquiry?

    Within one business day. You’ll receive a direct reply from the specialist handling the work — not an automated acknowledgement or a calendar link.

    Is there a minimum spend or business size?

    No minimum. We work with growing businesses at different stages — from accounts spending a few hundred a month to established operations with complex multi-campaign structures.

    How is this priced compared to an agency?

    Our pricing reflects focused specialist work without the overhead of account managers, junior staff, and reporting layers. You pay for the work itself, not the structure around it.

    Do you work on accounts you didn't set up?

    Yes — the majority of work is on existing accounts. We’re used to taking over campaigns, tracking setups, and feeds that have history, restructures, and previous agency work behind them.

    Do you work with clients globally?

    Yes. We work with eCommerce businesses and local service companies across the UK, US, Canada, Australia, and beyond. The platforms we work on — Google Ads, Meta, Merchant Center — are global.

    What access do you need to get started?

    Read-only access to the relevant accounts — Google Ads, GA4, Merchant Center, or Search Console depending on what we’re looking at. Edit access is only requested when work is confirmed and scoped.

    What if I'm not sure which service I need?

    Describe what’s happening and we’ll identify it. Most inquiries start with a symptom — ROAS dropped, leads off-quality, tracking inconsistent — not a service name. That’s fine. We’ll tell you what it is.

    BLOG

    Industry News & Blog

    Latest from the work, insights, and industry news.

    MERCHANT CENTER

    What triggers a misrepresentation flag — and what to fix first

    The specific policy signals Google responds to, and the sequence that gives an appeal the best chance of holding.
    Read →

    TRACKING

    5 ways GA4 + Ads tracking breaks without an error message

    Silent failures that make conversion counts look plausible while Smart Bidding trains on data that doesn’t represent your actual sales.
    Read →

    SHOPPING / PMAX

    The feed attributes that control which queries your products match

    Why PMax serves products to the wrong searches — and which specific fields determine query relevance at the product level.
    Read →