LEAD TRACKING

Google Ads  Conversion Tracking Fix
Reliable Lead Tracking in Google Ads.

Missing or duplicated conversions makes optimization unreliable. Work verifies form submissions and key actions so Google Ads records real leads, once, with clean signals.

 Form leads + key actions    Duplicates removed    Typical turnaround: 1–2 business days

best plumber in Chicago

Google Search Results
📍 Your Business
Lincoln Park Plumbers


4.3
(67)
Closed · Lincoln Park
Northside Plumbing Co.


4.1
(38)
Open now · Lakeview

ChatGPT Answer

Who is the best plumber in Chicago for emergency repairs?

Based on verified reviews, published coverage, and local directory data,
Apex Plumbing Chicago                                                                                          stands out for emergency response and consistent 5-star service across multiple platforms.

They appear across major local directories, have an optimized Google Business Profile,
and have been featured in local home services publications.

🌐
apexplumbingchicago.com
📰
Chicago Home Services Guide
📍
Yelp · Angi · HomeAdvisor

Traditional Search

AI Search

🎯 WHO IT’S FOR 
📉 Ads spend with 0 conversions
🔁 Conversions counted twice
📞 Leads happening off-site
🧩 GTM + plugin overlap
👥 Burned by DIY/freelancers

WHY TRACKING BREAK

Lead Gen Conversion Tracking Errors That Waste Budget

Tracking breaks when tags overlap, thank‑you pages are inconsistent, forms submit without a trackable event, or conversion actions are set incorrectly in Ads.
🚫

Form submission conversion not firing

Leads submit, but Ads does not record a conversion.

🔗

Primary conversion set incorrectly

Calls happen, but conversions are not recorded in Ads.

🔁

Duplicate conversions firing

Button click and thank‑you page both count the same lead.

📞

Phone call leads not tracked

Calls happen, but conversions are not recorded in Ads.

🧩

Tag overlap from GTM + plugins

Plugins, GTM, and Ads tags overlap and fire multiple events.

🧪

No test lead verification

No test lead confirms one clean conversion path.

WHAT’S INCLUDE

Google Ads Conversion Setup and Verification

Work focuses on one primary lead action and removes duplicate tracking so bidding can learn from clean signals.

🔎

Audit of Ads conversions + tags

Review Ads conversion actions, tags, and GTM configuration.

🎯

Set correct Primary conversion in Ads

Set the correct Primary conversion for bidding.

Primary lead conversion event setup

Set up or repair the main form/call conversion action.

🧪

Test lead submission proof

Submit a test lead and verify one clean conversion in Ads.

🧹

Duplicate conversion cleanup

Remove double counting and overlapping tag triggers

📊

Google Ads performance dashboard setup

Live view of spend, conversions, CPL, and trends by campaign/ad group.

Live Reporting Dashboard (Included)

Live view for owners and managers to verify spend, conversions, CPL, and campaign trends without digging through Ads screens.

✓ Spend + CPL trends over time

✓ Search terms quick review view

✓ Conversions by campaign and keyword theme

✓ Device + geo performance split

✓ Checkout clarity checks to reduce “surprise fees” or ambiguity signals.

✓ Tracking health conversion consistency

🔗

Access → audit → fixes applied → test lead proof captured → dashboard delivered.

PRICING

Google Ads Lead Tracking Fix — $99

One primary lead conversion recorded once, set as Primary in Ads, verified with a test submission.

LEAD GEN TRACKING FIX

$99

one‑time

Typical turnaround: 1–2 business days   Duplicate cleanup included

Live Ads dashboard included

What you get
Conversion map (what counts, where it fires, and what triggers it)
Primary conversion set so Ads optimizes for the real lead action
Duplicate removal so the same lead is not counted twice
Test proof showing one valid lead conversion in Ads
Live Ads dashboard (spend, conversions, CPL, trends)
Excludes: CRM attribution, offline conversions, advanced call tracking platforms, and multi-location routing setups.

Tracking accuracy improves bidding signals. Lead volume depends on budget, offer, and campaign structure.

Note: No service can guarantee CPL or lead quantity.